Architect Victor Gruen and the American Century Exhibit Opening, March 31 at 6:30PM

Name: Architect Victor Gruen and the American Century Exhibit Opening, March 31 at 6:30PM
SKU: 33758
Availability: InStock

Price range: $15.00 through $25.00

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SKU: N/A Categories: Events, Exhibit Openings

Description

Join us for our latest exhibit opening, and the first of the semiquincentennial year, on Vienna-born architect Victor Gruen who became known as the father of the American shopping mall. Although he later rejected his brainchild, as the focus became entirely commercial rather than the combination of social experience and retail he had originally envisioned in the increasingly car-centric and suburban America of the 1950s, his pioneering and visionary spirit have made him one of the most influential architects and urban planners of the 20th century. His legacy lives on, not just in re-designed shopping centers that come closer to his original idea, but also in the pedestrian zones in many cities across Austria and Germany, which were developed in the 1970s and 1980s based on the model of Vienna. Light refreshments will be served.